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The
big idea came in a small package
Automotive News needed a direct mail promotion that
would entice advertisers into its Diamond Advertising
issue. We developed a blue velvet ring box with a note
that said, "it's been 75 years since we popped the BIG
question..." with a laser-engraved blue metallic plate
inside with the message, "Will you advertise with me?"
The program help them generate revenue of $850,000,
more than 50 times the cost of the promotion. |
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The
"world's smallest press release"
Creative
Specialties helped Ardesta, a Michigan-based
nanotechnology firm, attract the attention of 75
local and national media outlets with the "world's
smallest press release" and make an impression as the
"go to" company in their industry. This promotional
piece also resulted in a Silver Pyramid Award from
PPAI, one of the highest accolades in our industry. |
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This
cute little guy that customers fell in love with
Macomb
Community College needed a promotional product to help
them increase enrollment and raise money to support its
curricula. With only the idea of seeking some type of
mascot, Creative Specialties created a life-size costume
called the "Mighty Mac" for their 50th anniversary
celebration. The promotion was so successful that the
"Mighty Mac" helped raise more than $6,000 for Macomb
Community College in the first 2 months alone. |
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Volkswagen Salt & Pepper Shakers
Creative
Specialties designed the Beetle salt and pepper shakers
for Volkswagen's catalog. |
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Fox
Theatre Lasered Crystal
48
Different photos of the Fox Theatre's interior were used
to create this 3D lasered crystal. Even the signature
chandelier was captured in the design. |
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Automotive News Mailing
Automotive News told their advertisers about an upcoming
issue titled "Mergers and Acquisitions" with a shark
(stapler) that had the information in its mouth when
raised from the custom tube mailer. |
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DADA
Black Tie Event
A custom
handmade rattlesnake pouch with two auto shaped wine
stoppers were used as the gift at the DADA Black Tie
Event at the Rattlesnake Club. |
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Automotive News Toyota 50th Anniversary Issue
The
ViewMaster, often used in the 1950's, contained a decade
of actual Automotive News / Toyota headlines, helping
Automotive News surpass their sales goals by 250% in the
2008 Automotive News Toyota's 50th Anniversary Issue. |
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Automotive News GM&Ms
GM&M's
sweetened the sales of the Automotive News GM 100th
Anniversary Issue. Advertisements exceeded sales goals
by 165%. |
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Gedas
Company Name Change
When
Gedas announced its name change, a wire butterfly,
designed by a local artist, was the wings of a "Morph"
Cross Pen Cocoon. These were at each place setting for
the announcement luncheon. |
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NADA Las
Vegas Invite
When
this suitcase is opened - miniature, original, and new
designed Volkswagen Beatle Wine Stoppers appear to be
parked on a modern Volkswagen Dealership lot. This was
Volkswagen Credit's way of reminding the principals to
"Bring Their Dealership" to the NADA in Las Vegas. |
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PricewaterhouseCoopers
PricewaterhouseCoopers wanted a gift that complimented
their "Jersey Boys" themed party for the Detroit Auto
Show. We filled a tin with Fralinger Salt Water Taffy
(right from the Jersey Boardwalk) and got permission to
use the Four Season's song "Sherry." When each tin was
opened, a light sensitive sound module played the first
seven seconds of Sherry, while the recipient read a
grateful thank you card from PWC. |
